Services
Editing
It's not just about the proper placement of commas and making sure there isn't an errant italicized period (though I do that too). You spend good time and money creating content. You want to ensure that what you present to the world clearly and effectively communicates your point of view. I refine content until it's the best possible so that your message is accurate, engaging, and on-brand—and that it stands out from what everyone else (and ChatGPT) is doing.
Content Strategy
You know content is important—it helps establish you as a thought leader, attracts and retains leads and followers, and builds credibility. But it's not your area of expertise, nor do you have time. I combine my editorial expertise with my better-than-Asana organizational skills to help brands and sites see return on their efforts. As the past editorial director for Sonima.com and interim digital director for Shape.com, I'm well-versed in creating, executing, and refining content strategies tailored to a brand's goals and audience.
Content Marketing
Consumers buy more from brands they trust. Informative, entertaining, share-worthy content (often with help from SEO) is the way to nurture a relationship with audiences and turn casual readers into loyal followers, who then naturally become buyers. I grew Sonima's Elev8d Fitness membership 74 percent in one month. Let me do the same for you.
Writing
AI might be able to pull together an article, but you risk bias, misinformation, and lack of creativity. My writing leaves an impression on readers because I break down science into everyday language, provide actionable advice, tell relatable and inspiring stories, and seamlessly weave in SEO. I write copy for: websites (with or without an SEO focus), magazines, ebooks, newsletters, and marketing materials. And the topics I write about run the gamut. While I'm most passionate about mental health and women's health, I also cover: men's health, mindfulness and meditation, yoga, fitness, profiles, nutrition, food, sex, relationships, lifestyle, cocktails, wine, and spirits. If there's another type of content or topic you're interested in having me cover, just ask!
Project Management
My years of experience managing projects and editorial calendars—including as managing editor for Shape.com and product manager for Everyday Health's My Take—informs how I develop timelines for projects and calendars for entire websites, blogs, and more. I always develop these plans with an eye to your goals, SEO, current conditions (promotions, holidays, etc), and your bandwidth, and use analytics to adjust as necessary.