In case you haven’t walked down a supermarket aisle recently, protein is everywhere. No longer limited to powders marketed to gym rats and bars marketed to busy moms, protein is found in chips, cereal and even bottled teas.
And it seems we want all of it: When purchasing a food they consider “healthy,” the No. 1 thing consumers look for is protein, according to Mintel’s recent “Better for You Eating Trends” report. No wonder Markets to Markets predicts that the global protein market will grow to $39 billion by 2020.
Despite this demand and growth, nobody can agree if this is good for our health. Some argue that we’re increasing our risk of diseases by eating too much while others counter that we need more protein, especially for those who work out. So what’s the truth? Read on to find out.